Brand Worthy IG TIPS!

In 1685 the business card established your company’s social proof, personality, mission etc. Not today. Establishing your brand and relating with customers so they care is done through social media. You need to be where your customer is, and make sure your presence there is the best it can be.

On a survey done by Review42, the average daily time spent on social media across the US was 142 minutes per day. That’s a lot of time but the stat is deceptive.

More importantly, we want to know of the 142 minutes spent per day, how many different “pages” were visited?

People see thousands of different ads daily, in every shape and form. Simply spending a second on a page and moving onto the next doesn’t create any kind of result. It’ll boost your traffic statistics, but not your conversions. Your Instagram feed (and social media in general) need to not only have the right exposure, but the right curation of content to retain the visitors, turn them into engaged followers, and lifelong customers. How do you grab attention within just a few seconds?

Building such a brand feed on Instagram isn’t easy, and it’s not fast. But starting today you’ll definitely see the difference over time as you garner a larger following. People want to follow more than just product pics.

A brand should be involved, real, and disruptive; it should have a personality that followers can relate with and care about.

Below are 2 examples of feeds. One is using the “white” theme and the other is using a darker theme. It’s a lot easier to achieve these results with filters! When using filters however it’s super important to just stick to one!

Border style is just as important! Below we have 2 feed examples using different styles. Borders make your feed feel fresh and let it breathe, not to mention be different as well! The most important notice with borders is to keep the same one throughout your feed!

We'll be adding tips here as we move forward!